Okay, I last updated in February so I guess I'm due another one. Let's talk about my self directed project shall we?
The whole idea spawned from my own interest in Pop Art and it's impact on the culture of the 1960s and everything after. Despite how important a movement it was, I couldn't help but feel that it was being communicated in a bit of a gimmicky, kitschy way of late so I basically decided to prove that the values and styles can be applied to modern culture and that it hasn't phased out.
My initial approach throughout semester 1 was looking at particular items that seemed to be cornerstones of modern popular culture and I came to portable audio devices, games consoles and the evolution of the ghetto blaster (or boombox - apparently you aren't allowed to say ghetto blaster anymore...)
After researching into the foundations of what Pop Art is all about I started concentrating on the flaws of modern technology and how they are just as easily recognised as the items themselves.
However, this proved to be much more challenging than I initially expected and eventually came to realise that the electronics I was looking at were too new in society to poke fun at yet, so I changed direction and focused on something a little more substantial than just the objects themselves.
Let's think about today's society for a minute; everything is disposable and as a result, pretty much everything has a cheap nasty version available. Turning this towards product design, the area that stands out most for me is kitchen appliances - most of which can be picked up from supermarkets for around £5.
It's this attitude that I am targetting with my project, taking the most mundane and boring objects with the simplest functions and using the simplicity to make them more beautiful.



